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YouTubeNew iPhone Ads - Selling Experience
The iPhone is now officially slated to roll out on June 29th. Apple has begun to even further whett the gizmophile appetite by releasing several great commercials. Within a 30 seconds the ads let me know that I can listen to music, view photos, watch video, check email, get directions, surf the web and send and receive calls. Instead of presenting a laundry list of features, the ads brilliantly place them all within the context of an actual use case. By doing so I know how big the phone is and how it works.
Now compare these ads with the newest Zune spot…
Much better than the original “Welcome to the Social” ads. I know it plays music, video, photos and radio and somehow magically infects other zunes with its content. The repeating “This is why I rock” lyrics tell you to think that a Zune is cool, while the iPhone ad shows you why its cool.
Jadam Kahn
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