Twones, an Amsterdam-based startup, launched a beta of their new music activity aggregator/social network. The idea behind Twones is a solid one - there are so many music services out there and simply no way to get your friends to use the same one. This makes sharing music and seeing what your friends are listening to pretty difficult. In addition to tracking what you listen to on your media player (iTunes, Winamp, etc), Twones also allows you to track music you listen to on dozens of different music sites including Last.fm, iLike, YouTube, Finetune, MySpace, imeem, MOG, Seeqpod, Deezer, Hype Machine and many more. Your listening activity is then aggregated and presented on your Twones profile page. Friends can see what you are listening to and playback songs on their original source page or other services. When you find songs you like, you can bookmark them for later.
Lifestreaming services like Strands and Friendfeed require you to have accounts with specific services so they can access the RSS feeds of your listening activity. Twones, uses a Firefox plugin that basically tracks whatever you listen to on the web regardless of whether you have an account with a specific web service. This has the advantage of aggregating a much wider range of music activity. On the flipside, there is no way to globally block tracking on specific services aside from manually clicking the icon in the browser window to disable the tracker.
Like other social networks, you can find people to “follow”. When viewing the Music Activity tab, you can see your own activity, your friend’s activity and everyone’s activity. Its a good way to see what other people are listening to and discover new music.
Twones also lets you search for artists and songs. Search results and artist pages take a Foxytunes approach and are loaded with information including bios (Wikipedia), similar artists (Last.fm), concerts (Eventful), albums (Amazon), videos (YouTube), photos (Flickr), and recent chatter (Twitter).
There are some issues with the service. Your dashboard has a recommendations tab but that does not seem to be working yet or provide any explanation of what it is. The charts seems to be inoperable at this time as well. The UI attempts to be clean and concise but for some reason comes across as more clunky and cluttered. More attention to typography and better use of ajax for progressive disclosure of information would be a great help.
The Twones beta version is a promising start and clearly addresses a need with today’s multiple source model of digital music consumption.