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Downtown Records and Internet entrepreneur Peter Rojas plan to launch an online-only record label that will offer its music for free and generate revenue only through advertising and sponsorships. Targeted for launch this fall, the venture aims to merge free, exclusive music with niche blog content to offer advertisers highly targeted sponsorship opportunities.
on 06.22.2007
by
Jadam Kahn
in Ad Supported, DRM-Free, Discovery, Label 2.0, Podcasting
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