So what is it you do exactly? This is the number one thing most people want to know when they view your website. While putting together entries for the Music 2.0 Directory, I was absolutely astounded at the number of sites that fail to answer this most basic question on their homepage (and if someone who is in the industry cant figure it out, what about the average customer?) I’m not just talking about the small guys either- lots of sites that seemed to put significant effort towards a professional web presence failed this simple test. Though many sites buried this information in an About or FAQ section, there will still plenty of others that still leave you guessing.

Users need to know WHO you are, WHAT you have to offer and WHY they should care. Avoid the nebulous hype-speak like “An awesome and innovative way to play and share cool stuff from anywhere”. Talk to your customers as if they were a savvy potential investor you only have 15 seconds to pitch.

Music 2.0 is becoming a very crowed and competitive space, with new entrants launching almost daily - there are over 200 companies in the directory already and more to still be entered. Most users don’t frequent a variety of music services like those of us in the industry. Getting them to break from an existing service to a new one takes convincing. If they can’t quickly figure out why they should try your service they will either go with someone who can or stick with what they know.