Ezmo: Social Music Sharing
10.26.2007
Jadam Kahn in Analysis, Community, Streaming, Tools
ezmo_logo.pngNorway-based Ezmo is a flash-based service that allows you to upload music from your computer so you can access your collection from any web browser. The service also allows you to create playlists and share music with your friends. There are many services out there that provide similar functionality such as Anywhere.fm, iMeem and Streampad and unfortunately Ezmo does little to raise the bar.

ezmo_screen.jpg

Uploading Music Sucks
I have close to 100 gigs of music on my hard drive and there is no way to upload my entire collection in any reasonable amount of time. Additionally while the Ezmo player seems to have scanned all 22,000 of my songs it only attempts to upload around 500 of them. There are other services out there like SimplifyMedia that use better approaches to scan and share media libraries.

Browsing Libraries Suck
Ezmo lets you invite up to 10 friends to share music with and they need to be people you invite. Ezmo is a social network of sorts but a weak one at best - there is no way to search or browse for other people who use the service. Once I do have a friend who accepted my invitation and waited for them to upload music, I can then see their collection. In the meantime, I just need to sit back for a few hours and wait for music to be uploaded so I can begin playing - hmmm, maybe I will add some friends, listen to group radio, and get some recommendations on Last.fm while I wait.

However, there is no context for browsing collections. Ezmo provides no charts or predefined playlists such as top songs, recently played and just added, for you or your friends. Ezmo is missing an opportunity here as there are no charts that aggregate behavior across my friends. Additionally there is no way to search for music across all my friends. Say I want to hear a new song by the Crimea - I have to know that a specific friend of mine has that artist to be able to locate it.

UI issues
The flash interface takes a long time to load and suffers from many issues such as making my scroll wheel useless and stopped playback when the page is in an inactive browser tab. One feature Ezmo almost gets right is the ability to add songs from your friends libraries to your own playlists. However, the playlist UI is overly convoluted and confusing. To add a friends song to a playlist i need to:

1. Click on my library
2. Click my playlist tab
3. Click a playlist name
4. Select edit playlist
5. Click on a friend icon
6. Find a song in their library
7. Drag a song to the playlist pane

Wrong playlist? I need to start all over again.

Conclusion
Lack of any truly compelling social features coupled with serious UI and uploading issues makes Emzo seem very Music 1.0 in a world of great Music 2.0 sites.

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