Sunday’s NY Times Magazine has a terrific article by Clive Thompson about the emergence of “Artist 2.0”. Thompson investigates and interviews a variety of musicians that have been successfully using the Internet as a way promote their work and build a fan base. Aside from detailing many of the innovative strategies and tactics artists are using, the article calls attention to the changing dynamic between artists and their fans, the death of artist mystique, and the time investment and emotional repercussions faced by artists as to keep up with an constantly connected fan base.